Sex sells, but how do you sell safe sex? The use of condoms can be traced back several thousand years. Around 1000 BC the ancient Egyptians used a linen sheath for protection against disease. Even the famous lover Casanova wrapped his wares.
So, after centuries, how do you promote condom use? How do you distinguish yourself from the competitors, talk about an old idea like it’s new and promote a “crotch cover” without being obscene?
Wallpaper.com created a list of the 31 most creative condom ads. I’m including some of my favorite here. Check out the full list from Wallpaper.
Saturday, July 25, 2009
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